In 2022, Medgini partnered with Roche Diabetes Care to strengthen in-store visibility and retail presence for the Accu-Chek brand across key pharmacy outlets in India. The objective was to improve brand recall at the point of sale and reinforce Accu-Chek’s leadership in diabetes care solutions.

Client Details

Brand: Accu-Chek

Company: Roche Diabetes Care

Year: 2022

Geography: Pan India

Outlets Covered: 2000+ retail pharmacies

Business Requirement

• Enhance brand visibility at the chemist level
• Create consistent, high-impact in-store branding
• Support trade engagement across multiple regions simultaneously

Solution by Medgini
Medgini executed a Hanging Display Unit branding campaign across 2000+ outlets, ensuring:

• Strategic placement at high-visibility zones inside pharmacies
• Uniform branding across all locations
• Scalable execution with centralized coordination

Execution Highlights

• Pan-India rollout with location-wise tracking
• Trade-compliant, durable hanging display units
• Seamless coordination with retailers and field teams

Impact

• Strong point-of-sale visibility for Accu-Chek
• Improved brand recall among chemists and consumers
• Consistent brand presence across a large retail network

Ashish